In April 2021 Spotify blogged: “Our focus remains on becoming the world’s number one audio platform – not on creating hardware – but we developed Car Thing because we saw a need from our users, many of whom were missing out on a seamless and personalised in-car listening experience. More recently, headphones from Samsung, Bose, Microsoft, Skullcandy and Jabra include Spotify Tap, where users tap on their headphones to continue playing the audio track they last listened to. In September Philips Hue’s new line of smart light bulbs, strips and lamps could be synced to Spotify playlists to change colour, brighten or dim along with the beat of a track being played. So instead it’s been working with gadget-maker companies.
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Advertisement Spotifys first hardware foray features a 4-inch. If you thought Spotify’s answer to an infotainment system for cars that lack Bluetooth functionality didn’t sound enticing at 89.99, now you can buy one for 49.99 as long the company. There were rumours about MP3 players and Ek himself talked about musical lightbulbs.īut it seems that Spotify realised it was stretching itself too thin, and needed to focus on podcasts and music, and its forecast of reaching 400 million global users by 2021’s end. You can still buy a Car Thing as of press time, with the price slashed to 50 as Spotify clears remaining inventory. You need an active Spotify Premium subscription to purchase and use it. In job ads for hardware product managers located in its headquarters in Stockholm, Sweden, it described the hardware as “a category-defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles” and working within the voice space. Spotify currently sells Car Thing for 89.99 (including shipping) at. Users have the option of a touchscreen or a physical dial that scrolls menus and makes a selection.Ĭar Thing was initially offered to select Premium subscribers in April before being “launched” in mid-October on a limited basis.Īt this point it’s only available to US subscribers until the chip supply is resolved.įive years ago, Spotify was signalling plans to move into making its own hardware devices. Spotify Car Thing Spotify Car Thing Spotfys car accessory cant beat a phone mount.
“We just can’t make enough to get them out there to consumers”.Ĭar Thing, which costs $110 in Australia, is especially convenient for users to navigate Spotify in cars with no, or older, infotainment systems.ĭrivers with a smartphone with a wi-fi or mobile data connection can turn on tracks, podcasts, albums or playlists inside Spotify’s library with a “Hey Spotify” command. “The #1 constraint for us at this particular moment… is chip shortages,” admitted Spotify CEO Daniel Ek. It didn’t expect 2 million to rush to sign on. Last month Spotify invited its premium privileged to go on its waiting list.
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